Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street
Posted Date: Aug 9 2024
Are you a leader in Commercial Analytics and want to be part of a World-class capability center that drives and supports brand management efforts in Oncology? If yes, this Sr Manager, Oncology Commercial Analytics – Solid tumors role could be an ideal opportunity to explore.
This role requires strong data analytics foundations and experience, as well as familiarity with connecting analytics to business decisions. Success in this role requires strong partnership with several GSK functions including Marketing, Sales, BU leads, Forecasting, Commercial Data management, Tech, and Payer Marketing.
As Sr Manager, Oncology Commercial Analytics – Solid tumors you will partner with, advise, and advocate for, Oncology BU leadership on portfolio of Commercial Analytics responsibilities and defined deliverables, including:
- Develop and implement robust analytics plans to support brand and business priorities
- Identify and implement appropriate customer segmentation and targeting strategies for all marketing and sales channels
- Proactively identify opportunities by leveraging various commercial analytics such as
- Physician, Account, and Patient Segmentations
- Patient Adherence and Persistence
- Brand Performance Analytics
- Advanced Analytics (e.g., Marketing Mix)
- Execute customer targeting and scenario planning for resourcing shifts to enable brand performance objectives.
- Identify key performance indicators (KPIs) to assess performance of product(s) and ensure data collection and sound business rules are in place to assess these KPIs
- Conduct analyses using internal and external real-world data to generate disease and competitor landscape insights to improve patient care and support business needs
- Transform real-world data into actionable insights through hands-on manipulation and statistical analysis of complex real-world datasets.
- Perform ad hoc and deep dive analyses in secondary research as required to uncover and understand market and competitive dynamics
- Increase efficiencies and capabilities through innovative analytics and process automation.
- Stay abreast of evolving new technologies, while partnering with stakeholders to design and implement analytics ready datasets.
- Liaise with primary market research colleagues to generate and present cohesive and actionable quantitative and qualitative insights.
- Liaise with forecasting colleagues to provide data-driven assumptions based on qualitative and quantitative insights
- Liaise with Global Strategic Insights for best practice sharing and building of cross-geography capabilities
The Commercial Analytics Sr. Manager role will work along-side the Brand Team, and requires strong influencing without authority, communication, and negotiation skills, in addition to a combination of strong technical quantitative and qualitative competences to effectively communicate analytically derived insights to management committees. GSK will be investing in your professional development in order to develop future insights-grounded brand leaders.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Bachelor’s degree in a business or science field.
- 4+ years of experience in marketing analytics, full-time employment in a biotech / pharmaceutical organization, or in leading global management consulting firm.
- Experience with marketing fundamentals & analytics frameworks that can be applied to solve business problems.
- Experience with analytical and data management tools (SQL, Snowflake, SAS, R, Python etc.) as well as reporting tools (e.g., Tableau, Power BI).
- Experience with drug development and commercialization process.
- Experience with pharmaceutical secondary data sources (e.g., patient/claims data etc.
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
- Understanding of the business impact of diversity & inclusion
- Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics
- Experience working in oncology
- Proven ability to manage time effectively with a high level of integrity, accuracy, and attention to detail and handle multiple conflicting priorities
- Proven and advanced collaboration skills, and cultural sensitivity
- Strong business acumen
- Demonstrated ability to influence senior commercial leadership and clearly communicate and confidently defend informed recommendations
- Ability to work effectively across a matrix environment and influence without formal authority.
#LI-GSK
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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